2.3.  Google Analytics

Our website uses Google Analytics, a web analysis service of Google Inc. (Google), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This service provides us with statistics and graphics that give us information about the use of our website and allow us to improve our services.

Google Analytics uses cookies. The data generated by the cookies about the use of our website is usually transferred to a Google server in the USA and stored there. The IP address transmitted by your browser in the context of Google Analytics is usually only transmitted to Google in shortened form, which prevents the identification of individual devices. Only in exceptional cases will the complete IP address be transmitted to a Google server in the USA and be shortened there. The IP addresses are not merged with other Google data. The data transmitted to Google will only be transmitted to third parties pursuant to legal provisions or within the framework of order data processing. We assure you that no personal data, such as the name or address of the user, will be collected or stored in this context. It is technically not possible to spy on your hard disk by means of cookies or to violate your privacy in any other way by using cookies. Most browsers automatically accept cookies; however, it is also possible to disable cookies. The collection of the data generated by cookies and related to the use of the website and the processing of this data by Google can be prevented by downloading and installing the browser plug-in which is available from the following link (http://tools.google.com/dlpage/gaoptout?hl=en). We would like to point out that in this case it may not be possible to use all functions of our website to their full extent. Further information on Google Analytics and data protection can be found at http://tools.google.com/dlpage/gaoptout?hl=en or http://www.google.com/intl/en/analytics/privacyoverview.html.

The data we send to Google will be automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted every month.

Please note that Google is subject to the provisions on data protection of the "Swiss-U.S. Privacy Shield" agreement and has registered with the US Department of Commerce for the "Swiss-U.S. Privacy Shield" (information on the Swiss-U.S. Privacy Shield can be found at https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs).

 

3. Data processing when contacting us

 

3.1 Contact by e-mail

If you contact us by e-mail, your data from the e-mail, including the contact data provided by you, as well as your IP address will be stored for the purpose of processing your inquiry and in the event of follow-up questions.

Business correspondence and, thus, also e-mails must be kept as long as they provide evidence of a business transaction or fact that is relevant for accounting. Therefore, all incoming and outgoing e-mail is automatically stored in our e-mail archive. Access to the e-mail archive is only for the purposes provided for by law and by personnel expressly authorized for this purpose.

The archived emails are deleted after 10 years.

Please be advised that data transmission on the Internet may be subject to security loopholes. Complete protection of data against access by third parties is not possible.

 

3.2 Contact via the contact form

If you contact us using the contact form on our website, the information and contact data you provided there, as well as your IP address will be stored for the purpose of processing your inquiry and in the event of follow-up questions.

The inquiries we receive via contact form are usually answered by e-mail. Business correspondence and, thus, also e-mails must be kept as long as they provide evidence of a business transaction or fact that is relevant for accounting. Therefore, all incoming and outgoing e-mail is automatically stored in our e-mail archive. Access to the e-mail archive is only for the purposes provided for by law and by personnel expressly authorized for this purpose.

The archived emails are deleted after 10 years.

Please be advised that data transmission on the Internet may be subject to security loopholes. Complete protection of data against access by third parties is not possible.

 

4. Data processing in the general dissemination of information

4.1. Inside magazine 

By subscribing to our Inside magazine, you consent for your e-mail address to be saved together with the registration date and your IP address. We use your e-mail address solely for the purpose of managing your subscription and sending the Inside magazine. 

You can unsubscribe from Inside magazine at any time via the corresponding link in the magazine, or by sending an e-mail to info@pbswisstools.com. Once you have unsubscribed from Inside magazine, your data stored in connection with this will be deleted within 30 days. 

 

4.2 Catalogue orders

We require the following data from you for processing catalogue orders:

• First name, last name
• Street, house number
• Postcode and city
• State/country
• E-mail

If this data is not available, your order cannot be processed. Additional information, such as the title, is not required for the order, but serves to improve processing. If the order cannot be fully processed by us, the data provided by you will be passed on to third parties (e.g. a shipping company).

The data transmitted by you within the scope of the catalogue order will be made anonymous 30 days after the completion of the order.

 

5. Social plug-ins

On our web site, we use so-called social plug-ins (e.g. from YouTube, LinkedIn, Instagram) with the logo of each provider. Social plug-ins are small applications that establish a connection between your visit to our website and the social media platform of the third-party provider. When visiting a website with social plug-ins, the user's computer establishes a direct connection with the provider's computer via a browser. The content of the social plug-in is transmitted directly from the provider's site to the user's computer and integrated into the website by the browser. This informs the provider that the website concerned has been accessed. If the website of the relevant provider is also logged in at the same time, it can also assign the visit to the user's profile.

If the user interacts with the social plug-ins, for example by pressing the 'like' button or making a comment, information is transmitted directly from the user's browser to the provider and stored there. The data collected in this way can later be assigned to a profile. If this should be prevented, the user must log out from the website of the provider of the social plug-in.

Please be advised that we have no control over how these social plug-ins work, what data they collect or what third parties do with this information. For more information on how third parties use the information collected through social plug-ins, please refer to each relevant provider's data protection policy. 

 

6. Disclosure to third parties

As a general rule, your data will not be disclosed to third parties. However, the disclosure of your data to third parties is permitted in exceptional circumstances,

– if you give us your consent;
– if it is made to official distributors or subsidiaries and is necessary in order to respond to your inquiry;
– if this is required by law or if we are requested to do so by a court or authority;
– if it is made to third-party service providers that support us in data processing or in any other way;
– when necessary to protect our interests or those of other users.

 

7. Rights of data subjects under the EU GDPR

According to the EU GDPR, the rights of data subjects include the right to information, correction, deletion, restriction, data transferability, revocation and objection.

Please submit questions regarding the acquisition and processing of your personal data and requests for information and corrections to info@pbswisstools.com.