06.01.2025 | Company News

PB Swiss Tools continues to succeed in the Japanese market

[Translate to English:]

Wasen, January 6, 2025 – PB Swiss Tools, a leading manufacturer of high-quality hand tools in Switzerland, is pleased to announce the opening of a new subsidiary in Japan. This expansion marks a significant milestone in the company's history and strengthens PB Swiss Tools' presence in one of the most important markets for technological innovation.

Market Expansion and Strategic Importance

Japan is a key market with innovation potential and offers significant opportunities for Swiss quality products. With this expansion in sales operations, PB Swiss Tools reaffirms its commitment to selling tools of the highest precision and quality—100% Made in Switzerland—in Japan. The new subsidiary will strengthen brand awareness and enable the company to provide optimal service to customers locally.

Experienced Leadership for Japan

PB Swiss Tools is delighted to announce the appointment of Norifumi Nakamura as the head of the Japanese subsidiary. Mr. Nakamura brings extensive experience in building and managing international businesses in Japan. His knowledge of the market and customer orientation will be instrumental in establishing and further expanding PB Swiss Tools' position in Japan.

Long-Term Commitment

PB Swiss Tools is committed to sustainable growth and a long-term presence in Japan. The new subsidiary will enable the company to respond flexibly to local needs while maintaining the global values and quality standards that PB Swiss Tools represents.

“With the establishment of our subsidiary in Japan, we emphasize the commitment of PB Swiss Tools and our distribution partners to represent our values and quality standards worldwide. We are proud to now offer our Swiss precision tools directly on-site.”

Eva Jaisli, Chairwoman of the Board of Directors, PB Swiss Tools

“Japan is a market with great potential and high demands for quality and innovation. Our presence here allows us to meet customer needs more quickly and precisely while strengthening our position as a leading tool manufacturer.”

Marco Baumann, CEO, PB Swiss Tools

“With consideration for customer expectations, we will introduce further innovative offerings to the market.”

Francesco Leo Virisario, Sales Director Europe, APAC

“I am very pleased to represent PB Swiss Tools in Japan and to serve the Japanese market with Swiss precision tools. Our goal is to earn the trust of local customers through the highest quality and excellent service.”

Norifumi Nakamura, Country Manager PB Swiss Tools Japan

 

Address of the New Subsidiary

PB Swiss Tools Japan K.K.

Level 8, Tri-Seven Roppongi,
Roppongi 7-7-7, Minato-ku, Tokyo, Japan

For more information, please visit our website at www.pbswisstools.com or contact us directly:

Contact:
PB Swiss Tools
Christina Fürst
Tel: +41 34 437 72 01
Email: info@pbswisstools.com
Website: www.pbswisstools.com

 

About PB Swiss Tools

For over 145 years, PB Swiss Tools has stood for Swiss precision and innovation. As a family-owned company, we develop and manufacture tools of the highest quality, renowned worldwide for their durability and reliability.

This expansion into Japan reaffirms PB Swiss Tools' commitment to bringing precision and excellence to global markets.

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